There are rules of the content optimization process that gain and lose importance. With the algorithm changes that take place each year, the weight given to the content of your pages up and down.Currently incoming links appear to supply greater advantage than well-written and optimized content. So why are we taking an entire article in this series to focus on optimizing the content?
The goal for anyone following this series is to build and optimize a website rank well on major search engines and, more difficult and more important, hold those rankings through changes in the algorithms of search engines. Although currently have a lot of incoming links from high PageRank sites will do well for you on Google, you must consider what will happen to your rankings when the weight given to incoming links drops, or how your rates on site engines Google search other than that Don 't place the same emphasis on incoming links.
Although there are many features of your content that are in the algorithmic calculations, there are some who still hold a relatively high priority and thus will be the subject of this article. They are:
Title tagsSpecial text (bold, color, etc.)Text Links OnlineKeyword DensityTitle tags
The title tag (for those who do not already know) is code used to specify the visitor and the search engines what the topic is of your page and / or sections of it. You have 6 predefined heading tags to work with from <H1> of <H6>.
By default, these tags are larger than the standard text in a browser and are bold.These aspects can be adjusted using the font tags or by using cascading style sheets (CSS).
Due to their abuse by webmasters and SEO ethics, the weight given to the title tags is not what it could be however the content between these tags is given increased weight in text standard. There are rules to follow with the use of heading tags that must be respected. If you use heading tags irresponsibly you run the risk of having your site penalized for spam even though the abuse may be unintentional.
When you use your title tags to try to follow these rules:
Never use the same tag twice on one pageTry to be concise with your wordsUse heading tags only when appropriate. If bold text will then go this routeDo not use CSS to hide the title tagsNever use the same tag twice on a single page. Although the H1 tag has the largest weight of the tag title, its purpose is to act as the main topic of the page. If you use it twice, you are obviously not using it to define the main subject of the page. If you need to use another heading tag use the tag <H2>. After the tag <H3> and so on. In general, I try to never use more than 2 title tags on a page.
Try to be concise with your words. If you have a two keyword phrase you are trying to target and give you a course that is 10 words long, and your keyword is only 20% of the total verbiage. If you have a 4-word heading on the other hand you would have a density of 50% and increased focus on the key phrase you are targeting.
Use heading tags only when appropriate. If bold text will then go this route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and "priority" given to different expressions at different points in the content. If you have so much great content that you feel you need to use many heading tags, you should consider dividing the content into multiple pages, each with its own label and opportunities to target keywords. For most, rather than using other title tags, the fat content will suffice.The design will be kept the same as your usual text and it will stand the reader as part of the text, but with greater significance.
Do not use CSS to hide the title tags. It just leads me crazy and unnecessary.Cascading Style Sheets (CSS) serve many important functions. They can be used to define how a site looks and feels, however, they can also be used to trick the search engines and visitors. Each tag has a default look and feel. It is good to use CSS to adjust this slightly to suit how you want your site to look at. What is not good is to adjust the look and feel to mislead search engines. The task is fairly simple to define in CSS that your head should appear as normal text. Some ethical SEO will also then place their style sheets in a folder that is hidden from search engine spiders. This is fairly secure until your competitors look at the cached copy of your page (and they will surely at some point) see that you have hidden heading tags and report you to the search engines as spamming . This is an unnecessary risk that you do not need to take. Use your topics properly and you'll be fine.
Special Text
"Special text" (as used here) is special content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than the content standard and rightly so. Bold text, for example, is generally used to define sub-titles (see above), or to extract content on a page to ensure that the visitor bed. The same can be said for the other "special text" definitions.
Search engines have been programmed to read what is more important than the content and give it more weight. For example, our site, we start with the content "Beanstalk Search Engine Optimization ..." and chose to bold the text. This serves two purposes. The first is to draw the eye to these words and to strengthen more "brand." The second goal (and it should always be the second) is to add weight to the "Search Engine Positioning" part of the name. It's actually two.
Review your content and, if necessary for visitors and search engines, use a special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every case of your targeted keywords, nor does it mean that you should avoid using special text when it is not your keywords. Common sense and a reasonable understanding of sales and marketing techniques should be your guide in determining what should and should not be taken with "special text".
Text Links Online
Online text links are links added right into text in the verbiage of your content. For example, in this series of articles I can refer to past articles in the series. If I had read the article about the selection of keywords, rather than simply refer to it as I have may be better to write it as, "If I had read the article about the choicekeywords rather ... "
As this special text serves two purposes. The first is to give the reader a quick and easy to find the information you refer. The second objective of this technique is to give more weight to the sentence of the page where the link is located and also to give weight to the target page.
Although this point is debatable, there is a relatively widespread belief that the online text links have more weight than a text link that is the only one. If we were to think like a search engine that logic. If the link occurs in the content area then chances are it is very relevant to the content itself and the link should be counted with greater force than a link in a walk just to get a spider through the site.
As a "special text" this should only be used if it helps the visitor navigate your site.An additional advantage to online text links is that you can help direct your visitors to the pages you want on. Rather than simply relying on visitors to use your navigation bar that you are hoping they will, with links to online text, you can access the inside pages that you hope they will go to your page as services or product details.
The goal for anyone following this series is to build and optimize a website rank well on major search engines and, more difficult and more important, hold those rankings through changes in the algorithms of search engines. Although currently have a lot of incoming links from high PageRank sites will do well for you on Google, you must consider what will happen to your rankings when the weight given to incoming links drops, or how your rates on site engines Google search other than that Don 't place the same emphasis on incoming links.
Although there are many features of your content that are in the algorithmic calculations, there are some who still hold a relatively high priority and thus will be the subject of this article. They are:
Title tagsSpecial text (bold, color, etc.)Text Links OnlineKeyword DensityTitle tags
The title tag (for those who do not already know) is code used to specify the visitor and the search engines what the topic is of your page and / or sections of it. You have 6 predefined heading tags to work with from <H1> of <H6>.
By default, these tags are larger than the standard text in a browser and are bold.These aspects can be adjusted using the font tags or by using cascading style sheets (CSS).
Due to their abuse by webmasters and SEO ethics, the weight given to the title tags is not what it could be however the content between these tags is given increased weight in text standard. There are rules to follow with the use of heading tags that must be respected. If you use heading tags irresponsibly you run the risk of having your site penalized for spam even though the abuse may be unintentional.
When you use your title tags to try to follow these rules:
Never use the same tag twice on one pageTry to be concise with your wordsUse heading tags only when appropriate. If bold text will then go this routeDo not use CSS to hide the title tagsNever use the same tag twice on a single page. Although the H1 tag has the largest weight of the tag title, its purpose is to act as the main topic of the page. If you use it twice, you are obviously not using it to define the main subject of the page. If you need to use another heading tag use the tag <H2>. After the tag <H3> and so on. In general, I try to never use more than 2 title tags on a page.
Try to be concise with your words. If you have a two keyword phrase you are trying to target and give you a course that is 10 words long, and your keyword is only 20% of the total verbiage. If you have a 4-word heading on the other hand you would have a density of 50% and increased focus on the key phrase you are targeting.
Use heading tags only when appropriate. If bold text will then go this route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and "priority" given to different expressions at different points in the content. If you have so much great content that you feel you need to use many heading tags, you should consider dividing the content into multiple pages, each with its own label and opportunities to target keywords. For most, rather than using other title tags, the fat content will suffice.The design will be kept the same as your usual text and it will stand the reader as part of the text, but with greater significance.
Do not use CSS to hide the title tags. It just leads me crazy and unnecessary.Cascading Style Sheets (CSS) serve many important functions. They can be used to define how a site looks and feels, however, they can also be used to trick the search engines and visitors. Each tag has a default look and feel. It is good to use CSS to adjust this slightly to suit how you want your site to look at. What is not good is to adjust the look and feel to mislead search engines. The task is fairly simple to define in CSS that your head should appear as normal text. Some ethical SEO will also then place their style sheets in a folder that is hidden from search engine spiders. This is fairly secure until your competitors look at the cached copy of your page (and they will surely at some point) see that you have hidden heading tags and report you to the search engines as spamming . This is an unnecessary risk that you do not need to take. Use your topics properly and you'll be fine.
Special Text
"Special text" (as used here) is special content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than the content standard and rightly so. Bold text, for example, is generally used to define sub-titles (see above), or to extract content on a page to ensure that the visitor bed. The same can be said for the other "special text" definitions.
Search engines have been programmed to read what is more important than the content and give it more weight. For example, our site, we start with the content "Beanstalk Search Engine Optimization ..." and chose to bold the text. This serves two purposes. The first is to draw the eye to these words and to strengthen more "brand." The second goal (and it should always be the second) is to add weight to the "Search Engine Positioning" part of the name. It's actually two.
Review your content and, if necessary for visitors and search engines, use a special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every case of your targeted keywords, nor does it mean that you should avoid using special text when it is not your keywords. Common sense and a reasonable understanding of sales and marketing techniques should be your guide in determining what should and should not be taken with "special text".
Text Links Online
Online text links are links added right into text in the verbiage of your content. For example, in this series of articles I can refer to past articles in the series. If I had read the article about the selection of keywords, rather than simply refer to it as I have may be better to write it as, "If I had read the article about the choicekeywords rather ... "
As this special text serves two purposes. The first is to give the reader a quick and easy to find the information you refer. The second objective of this technique is to give more weight to the sentence of the page where the link is located and also to give weight to the target page.
Although this point is debatable, there is a relatively widespread belief that the online text links have more weight than a text link that is the only one. If we were to think like a search engine that logic. If the link occurs in the content area then chances are it is very relevant to the content itself and the link should be counted with greater force than a link in a walk just to get a spider through the site.
As a "special text" this should only be used if it helps the visitor navigate your site.An additional advantage to online text links is that you can help direct your visitors to the pages you want on. Rather than simply relying on visitors to use your navigation bar that you are hoping they will, with links to online text, you can access the inside pages that you hope they will go to your page as services or product details.
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